An important feature of film making is to draw the mass or the targeted audience, to the movie halls, to watch the film. It is helpful to have a grand team of actors working for you, and also the top technical side with you. Also, for Hindi and Nepali cinema it is required to make public the music of the movie, before the movie is released. It is likewise a requirement to make a promo that makes the viewers yearn for the movie. A promo is prepared by including a small number of scenes, back ground music and songs, if likely, from a film, as a source of promoting the movie. It is not an easy task to select scenes that does not give away a great deal about the entire film, but still stimulates the audience, which I have seen to be the crisis in Nepali movie trailers. Most of the trailers for Nepali movies are alike; they do not have a new idea or feature that can engage the viewers. There is time and again whining that all Nepali movies are identical, and you cannot find fault with the people criticizing as the trailers have not anything novel to present, as well. Only some of the trailers of new Nepali movies, akin to Sano Sansar (A small world), Mero Euta Saathi Cha (I have a friend), First love, have been exciting, which thrilled the young people to observe the film.
Nowadays, many trailers of new Nepali movies feature a promotional song. The song is usually not included in the movie, but is attractive enough. Similarly, many films have attractive snap shots, which do not reveal much of the movie. However, they generate curiosity in people, and this increases the first day attendance to the movie halls. The sad thing is that, not all movie trailers are like this. Many trailers have the usual songs and scenes, which do not excite the trendy audience, who are apt in watching Hindi and Hollywood movies. They need something exciting, new and mind boggling to go to a movie hall. This is why; there is more audience attraction towards world cinema than the local production. It is felt that there is a lack of creative and new talent in the movie industry, regarding the creation of movie trailers. This may sound like a small deal, but unless you can promote your movie by convincing the audience that your movie needs to be seen, the movie cannot fare well. As a Nepali movie lover, who has not had a chance to watch a decent Nepali movie for years, I wish that the film producers are serious about creating well made trailers, to attract people from all backgrounds.
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